Every building product purchase impacts many scales - Environmental, Social, Health and Monetary. Until now, these have never been assessed and assimilated holistically, set out in a transparent, rigorously researched, data-driven, personalised, user-friendly, accessible digital format. Firstplanit is doing just that. Firstplanit translates, connects, supports, and contextualises sustainable and healthy building product decisions for specifiers. Firstplanit creates enormous value for eco-material and eco-product manufacturers by translating their complex, scattered data into a simple Impact Indicator, Score and Benefits index. Pushing beyond CO2 reporting, Firstplanit respects synergies and trade-off tensions that always arise when people make building material and product choices.